Benchmark
Progressive enrollment
Friction reduction
Trust signaling
Recovery resilience
What they do well
Passkeys are offered proactively but never forced โ Google prompts enrollment after login and keeps password + 2-Step Verification fully available as fallbacks.
Why it works
By pairing the prompt with a visible, dismissible benefit statement, adoption grows without anyone being cut off from access.
What Partenamut can learn from it
Passkey prompts should be tied to a specific, positive moment (successful login) rather than shown as a generic settings banner nobody opens.
UX pattern extracted
Progressive enrollment